Brand architecture allows Greening to organise the company’s brand ecosystem, from the corporate levels down to the individual product or service trademarks.
Brand architecture defines and reflects the way in which a company structures its brands, products and services. At Greening, with the primary objective of reinforcing and maximising the value of the brand, which is unique and global, we have opted for a monolithic reorganisation.
Our model
In order for the natural growth of the Greening brand to be contained and orderly, 3 basic premises must be taken into account:
Monolithic
This means that products, services or initiatives should not have their own visual identity but should be identified through Greening’s global identity.
Global
It comprises a brand architecture model in which sub-brands do not have a separate identity from the company’s parent brand and serve to strengthen the ‘parent brand’.
Simple
Accordingly, the company presents itself under a single brand and identifies its divisions, channels and products only with typographical descriptors. Only ‘SunSupport’ will operate with its own logo under the parent brand.
Business architecture
We generate, build and market renewable energy.
Generation
Solutions
Trading
Naming
Sub-brands do not have a separate identity from the parent or main brand of the company.
Greening Investments
Greening Solutions
Greening O&M
Greening Relive
Greening Aqua
Greening Products
Greening Energy
The company presents itself under a single brand name and identifies its product divisions only with typographical descriptors.
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Brand purpose
