It is Greening’s raison d’être, why we do what we do, the driving force of the company, the reason for the existence of our brand.
Brand architecture allows Greening to organise the company’s brand ecosystem, from the corporate levels down to the individual product or service trademarks.
Verbal identity is the way brands convey their messages in their own way, creating the right perceptions, aligning their value proposition and personality.
The cultivation of images such as graphics, colours, typography, effects, styles, schemes and themes that are used to create a specific brand image, look and feel.
When we talk about brand applications, we refer to all the pieces in which the visual identity of our brand is used.