It is Greening’s raison d’être, why we do what we do, the driving force of the company, the reason for the existence of our brand.
The brand purpose is the company’s raison d’être, what we do, and how we do it. The purpose should be the starting point of the brand strategy and a guide in decision making.
Our purpose
Boiler plate
New Greening is an integrated energy platform focused on accelerating the decarbonization of industry through sustainable, efficient, and high-value energy solutions.
Through a vertically integrated business model, the company develops, builds, commercialises, and optimises solutions that combine renewable generation, industrial self-consumption, energy trading, energy flexibility, engineering and construction (EPC), biomethane, and circular economy initiatives.
With operations in Spain, Italy, the United States, and Mexico. Its 2026–2030 Strategic Plan positions the company as one of the key players in the consolidation of the energy sector.
Since its listing on BME Growth in 2023.
Mission
We drive the decarbonization of industry through an integrated energy platform that combines renewable generation, industrial self-consumption, energy trading, energy flexibility, engineering and construction (EPC), biomethane, and circular economy solutions.
Our commitment is to deliver innovative, efficient, and sustainable energy solutions that create value for our customers, shareholders, and society while enabling a more competitive, resilient, and responsible energy transition.
Vision
To become one of the leading integrated energy platforms, driving the transformation of the energy sector through a business model built on innovation, industrial excellence, financial discipline, and sustainable growth.
We aspire to play a leading role in the consolidation of the energy sector by combining industrial capabilities, technology, and integrated energy solutions that address the challenges of electrification, decarbonisation, and the circular economy.
Values
“The 3 Bs”
We are a different kind of company, driven by a distinctive personality that inspires us to tackle every challenge with ambition, innovation, and excellence.
We are bold, entrepreneurial, and determined. We challenge the status quo, foster innovation, and take on complex projects with confidence to accelerate the energy transition while creating a positive impact for our customers and society.
Be Brave
We are bold, entrepreneurial, and determined. We challenge the status quo, foster innovation, and take on complex projects with confidence to accelerate the energy transition while creating a positive impact for our customers and society.
Be Beyond
We think beyond technologies, markets, and traditional business models. As an integrated energy platform, we deliver solutions across the entire energy value chain, combining renewable generation, industrial self-consumption, energy trading, energy flexibility, biomethane, circular economy, and engineering capabilities to offer a unique value proposition to our customers.
Be Brilliant
We pursue excellence in everything we do. We work with integrity, commitment, and a strong customer focus, fostering a culture driven by innovation, talent, collaboration, and financial discipline to create sustainable long-term value.
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