The cultivation of images such as graphics, colours, typography, effects, styles, schemes and themes that are used to create a specific brand image, look and feel.
In order to maintain coherence in the company’s communication, it is important to respect the identity from the most basic elements such as its logo, corporate typography or colour.
Logo
The company has taken a step forward in simplifying and modernising its brand image with a ‘flat design’ style.
Version: Positive
Version: Negative
Version: Neutral
Logos sub-brands
Sub-brands do not have a separate identity from the company’s parent brand and serve to strengthen the ‘parent brand’.
Grid: Parent brand and sub-brand
The company presents itself under a single brand name and identifies its product divisions only with typographical descriptors.
Isotype
It is the symbolic or iconic part of the graphic representation of the company. It refers to when we represent the brand through a symbol, icon.
Grid: isotype
Color
Colour is a fundamental element when it comes to communicating the personality of our brand. The correct use of our colour palette is fundamental to maintain a solid and coherent image.
Pantone
HEX.
RGB
CMYK
563 C
6BBBAE
107-187-174
43-0-7-27
Pantone
HEX.
RGB
CMYK
Black
000000
0-0-0
0-0-0-100
Pantone
HEX.
RGB
CMYK
C. Gray 10 C
63666A
99-102-106
40-30-20-66
Pantone
HEX.
RGB
CMYK
–
FFFFFF
255-255-255
0-0-0-0
Typography
Greening is a global company, that’s why we use a recognised corporate typeface of worldwide use, the Arial font in its different weights.
Arial font is Greening.
Arial regular
Arial italic
Arial bold
Arial bold italic
Press
In this section, you will find a collection of high-quality images designed for press use. These images are curated to ensure consistent and professional representation of our brand in all external communications.
You can then access the contents of the previous or next section by clicking on the corresponding buttons:
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Verbal identity
