It is Greening’s raison d’être, why we do what we do, the driving force of the company, the reason for the existence of our brand.
The brand purpose is the company’s raison d’être, what we do, and how we do it. The purpose should be the starting point of the brand strategy and a guide in decision making.
Our purpose
Boiler plate
Greening is a global, vertically integrated renewable energy company that not only generates and markets its own green energy, but does so through a diversified portfolio of technologies: photovoltaic, wind, biogas and energy storage (BESS).
With a presence in major markets in Europe and North America, Greening is at the forefront of the energy transition.
Since its listing on BME Growth in 2023, Greening has consolidated its position, preparing to reach a new level of growth, excellence and transparency. Our vision is clear: to lead a greener and more sustainable future, reducing the global carbon footprint and facilitating the adoption of clean energy solutions.
Mission
At Greening, our mission is to be a leader in the global energy revolution through the hybridisation of renewable technologies such as photovoltaic, wind, biogás and energy storage (BESS).
We are committed to simplifying the transition to a sustainable energy model, offering self-consumption solutions, and generating, developing and marketing green energy.
Our bold and innovative approach enables us to achieve the impossible in our business growth, with the aim of contributing to a more sustainable future and reducing our global carbon footprint.
Vision
Our vision at Greening is to establish ourselves as a global leader in energy transformation, making renewable solutions the most affordable and efficient option.
We operate with a multi-technology and multinational mindset, integrating across the entire value chain, from project generation and development to the commercialisation of sustainable energy.
We aim to simplify the challenges of the energy sector while achieving new levels of technological and operational excellence, creating a working environment where talent and innovation are key drivers of our success.
Values
“The 3 Bs”
We are a different company, with a distinct personality, which gives us aspirational values that distinguish us and allow us to continue to achieve impossible goals.
Be Brave
To be daring, dynamic and innovative. Non-conformists to continue to do the impossible in order to achieve a more sustainable planet, full of good energy.
Be Beyond
To be global, multi-technology, multinational and vertically integrated throughout the value chain: from generation and project development to the commercialisation of green energy.
Be Brilliant
To be excellent inside and outside our organisation. To provide the best energy to deliver the best customer service and create an environment of excellence that attracts and develops the best talent.
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